NORWALK, Conn. -- Prestone Products won honors from Brand Packaging Magazine’s 2015 Design Gallery for the Rigid Plastic category thanks in large part to Norwalk's TFI Envision, Inc. who designed graphics for the campaign.
The competition selects packaging that effectively uses design, structure and messaging to tell the brand’s story and connect with the consumer. The shrink label graphics needed to follow Prestone’s brand guidelines, also developed by TFI Envision, Inc., and clearly communicate the three-step process of pouring the three-in-one unique products forms, liquids and pellets, into the cooling system. Brand awareness was achieved by incorporating a large field of the familiar, trustworthy yellow brand color behind the Prestone logo and it’s ‘hot cold color bar’ trade dress, and differentiate the three variant’s by incorporating product colors.
The online winners are also featured in a Brand Packaging’s Design Gallery hard cover publication. The new product launch was also a winner of the 2015 New Product Showcase for Chemicals, Lubricants and Filters, at the AAPEX Show in the Sands Expo Center in November 2015.
Since 1975, TFI Envision, Inc. has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.
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