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“Our mustard is the best mustard in the world,” Rothschild said from the Rowayton Farmers Market on Friday, where he was selling his Brown Dog Fancy-branded mustards. “Guy Fereri likes our mustard.”
Rothschild, a Darien resident, launched his business in January. He originally made the mustards in his own kitchen, but he now works his culinary magic in a commercial kitchen.
Rothschild sells seven organic gourmet mustards — running from the spicy to the mild. And they are all derived from American-made ingredients. “They’re all made with ingredients sourced in the U.S.,” he said.
The mustards make great marinades and dipping sauces, he said. And some customers use his product so often they come back every week, he said.
His most popular mustards are by far the horseradish and honey varieties.
Rothschild also sells his mustards at the Old Greenwich Farmers Market and in local stores, too. But there’s something unique about visiting a farmers market over a supermarket, he said.
“You can go to the store and you can buy whatever mustard you want, but its not going to be as good and you didn’t get the chance to meet the person who makes it,” Rothschild said.
Farmers markets allow consumers to learn the story behind the food they buy, he said. One of the stories behind Rothschild’s business, for example, is the name.
When it came time to name his business Brown Dog Fancy, it was an easy choice. While Rothschild was making his mustard, “my dogs were constantly at my feet,” he said.
Those dogs — a chocolate lab and akita mix — weren’t at the Rowayton Farmers Market. But sometimes they do make an appearance with Rothschild at smaller stores that allow dogs, he said.
Rothschild always had a love of cooking but didn’t plan on running a food company. He used to cook with his older sister. And he also held dinners with friends in which they cooked “ridiculous amounts of meat and pasta.”
Rothschild said he hopes to expand the business soon and start offering his own line of ketchups in the future.
For more information on Brown Dog Fancy, visit its website here. For more information on the Rowayton Farmers Market, which runs from noon to 5 p.m. Fridays in Pinkney Park, click here.
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