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Wilton Woman Named USRowing Marketing Boss

WILTON, Conn. – Wilton resident Beth Kohl has been named the chief marketing officer for USRowing, the sports group announced Thursday. Kohl will be responsible for all marketing and sponsorship campaigns for USRowing, including a cohesive branding, public relations and promotional campaign.

Her major priority will be securing corporate support for the U.S. national team and other USRowing programs, including America Rows and the adaptive programs. “I am thrilled by this opportunity, particularly coming from an international marketing background with a love for the sport of rowing,” Kohl said. “With the Olympic Games upon us and the sport showing rapid growth at all levels, this is the perfect time to elevate our status and put rowing on the stage where it belongs. Gaining corporate support during these times is challenging for sure. But creating new platforms to tell our story – such as the Golden Oars Awards Dinner and Fan's Choice Awards – will help open doors. We are also at a pivotal time for expanding our inclusion and adaptive programs. Ultimately, finding new revenue streams for USRowing is my primary goal.” Kohl comes to USRowing with 25 years of experience in marketing and management on both the client and agency side. Her background in working with sports properties across all continents, including the Olympics, World Cup and women’s tennis, will provide USRowing with global ideas.

Kohl is a former collegiate rower and current masters rower at Maritime Rowing Club. Her daughter, Celia, is a junior rower at Harvard and was a member of the U.S. Junior National team. Her son Max was a rower for Trinity College. She has served as a board member, parent leader and communications director at rowing clubs in the area, including GMS Rowing and Norwalk River Rowing Association , in addition to Maritime. “Beth brings a genuine passion and interest in rowing in addition to a wealth of expertise to the marketing position,” said USRowing Chief Executive Officer Glenn Merry. “As rowing continues to compete in the marketplace with other sports and recreational activities, we need someone who understands our value in the current climate, and Beth is that person. Her role as CMO encompasses not only sponsorship but also the branding and marketing of our sport to the American public. I look forward to her energy and enthusiasm elevating our sport for future generations.”

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