FAIRFIELD COUNTY, Conn. – Some football fans from Fairfield County will have a favorite as they watch Super Bowl XLVIII.
When kickoff occurs at 6:30 p.m. Sunday, who will you be rooting for? The Seattle Seahawks? The Denver Broncos? Or are you just watching for the commercials and the half-time show?
The game at MetLife Stadium in East Rutherford, N.J., is the first Super Bowl in the New York area. The crowd will be sitting outside, where it is expected to be about 30 degrees with 6 mph winds. And it might rain or snow.
The Broncos are a slight favorite -- and they were the pick of Orange, the harbor seal at the Maritime Aquarium at Norwalk.
While you are watching the game, a Redding-based business will be monitoring the #Hashtag Bowl.
Third Door Media’s Marketing Land will monitor the winners and losers in Social Media during the game. The company will have a running scoreboard on how social and other digital media are leveraged during the Super Bowl.
The company will be looking for another moment like the one last year, when Oreo put out a Tweet that some regarded as among the best ever. When a blackout delayed the Super Bowl, a clever marketing person for the company sent the Tweet: “Power out? No problem.” A picture included a cookie and caption, “You can still dunk in the dark.”
Read more about what the company does here on the Daily Voice.