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Rilling Unveils 'The Sound Of Connecticut' As Norwalk's New Brand

Norwalk Mayor Harry Rilling unveiled Norwalk's new "The Sound of Connecticut" branding at city hall Thursday morning.
Norwalk Mayor Harry Rilling unveiled Norwalk's new "The Sound of Connecticut" branding at city hall Thursday morning. Video Credit: Jay Polansky
Norwalk Mayor Harry Rilling unveiled Norwalk's new "The Sound of Connecticut" branding at City Hall on Thursday morning. Photo Credit: Jay Polansky
Norwalk Mayor Harry Rilling unveiled Norwalk's new "The Sound of Connecticut" branding at city hall Thursday morning. Photo Credit: Jay Polansky

NORWALK, Conn. — Norwalk Mayor Harry Rilling unveiled a new logo and brand for the city on Thursday morning.

The concept, which is known as “The Sound of Connecticut,” highlights the city’s location along the water.

South Norwalk-based Zunda Group developed the concept with guidance of employees and Norwalk residents, according to officials.

Zunda’s Principal and Chief Strategy Officer Gary Seve Esposito said that Norwalk was unique in its rebranding.

“While other cities and towns have tried to reinvent themselves recently, Norwalk didn’t need to be reinvented,” Esposito said. “It simply needed to be understood.”

The logo includes depictions of several notably Norwalk landmarks, including the Maritime Aquarium and the Sheffield Island Lighthouse, as well as artwork with a wave theme.

Developing the concept took 10 months, Riling said. The finished design encapsulates the city’s location and diversity of offerings, he said.

“It emphasizes the fact that we’re on Long Island Sound … and that we have a little bit of everything to offer,” he said. “It’s designed to get people excited about Norwalk, to get people talking about Norwalk again, making Norwalk a destination.”

To watch Rilling unveil the logo, watch the video above.

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