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K-Cups Refuel Coffee Market

Life in the 21st century is incredibly truncated and personalized ( Twitter anyone?) and now, our caffeinated existences are, too. K-cups -- abbreviated slang for Keurig single cup brewers requiring a specially designed machine to prepare -- are tiny packages of single-serving coffee that are making a huge mark on the lives of caffeine devotees.

Word broke last week that the juggernaut of cuppa joe servers, Dunkin’ Donuts , inked a deal with Green Mountain Coffee Roasters . According to The Wall Street Journal , individual, prepackaged servings of Dunkin’s signature roasts will be available in the summer of 2011. Dunkin' will join the ranks of other major retail outlets who've tapped the K cup market, like Caribou Coffee , Timothy's and even Newman's Own .

Green Mountain is the largest seller of single-serve K-cups, according to Bloomberg . And worldwide demand for the bean is at an all-time high. In fact, Bloomberg also predicts that demand will outpace production this year, which could mean bad news for coffee lovers. With lattes and a gallon of gas approaching four dollars apiece, consumers may soon have to choose between what fuels their morning commute.

Have you switched to the K-cup? Will higher prices affect your consumption? Or do you prefer to leave your caffeinated brews in the hands of professionals, no matter what the cost? Share your thoughts here, or email me at mmorelli@mainstreetconnect.us.

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