NORWALK, Conn. – Eric Van de Bovenkamp calls his foray into fitness with Norwalk-based Title Boxing Club his fourth and final business act. He figures he has saved the best for last.
Van de Bovenkamp opened the facility at 250 Westport Ave. in September. After a long history in corporate America and entrepreneurship, he decided to start a venture that would give back to society.
“I wanted to give something back that was good for the community instead of sitting on planes,’’ he said.
Van de Bovenkamp and his wife, Trish, researched franchise opportunities before connecting with Title Boxing. The company started with locations in 2008 and started expanded in 2011. There are now more 90 franchises open, with nearly 500 opening in the next few years.
Title Boxing is the fastest-growing fitness franchise in the U.S., Van de Bovenkamp said, and the Norwalk facility is the first in Connecticut. At least 12 more are already planned in Connecticut over the next few years.
“At the end of the day, it’s about the product,’’ Van de Bovenkamp said. “Our main product is the Power Hour, and it’s radically changing people’s lives. There are people who have been working out for decades who have become uninspired, bored. Their body plateaus. In this work-out, the body can’t plateau. You’re constantly changing what you’re doing.”
Title Boxing includes boxing and kick boxing in the Power Hour format, as well as personal training. In the competitive fitness business environment, Van de Bovenkamp believes Title Boxing’s approach separates it from the competition.
“We’re a trainer-led product,’’ he said. “The workouts are designed to burn 800 to 1,000 calories an hour. You can’t accomplish in that in most other workouts. It’s going to help with weight loss, endurance and cardiovascular fitness. All of our instructors are certified personal trainers. People either love it or it’s too much for them. I don’t get many people that say, ‘Uh, I don’t know.’ ’’
Van de Bovenkamp was not a fitness enthusiast before he opened Title Boxing. His new business venture has helped him develop his own fitness goals.
“Before I went to the gym three days a week for a year, did a 30-minute circuit three times a week and accomplished nothing,’’ he said. “I need the guidance and instruction to keep at it. This has been perfect for me, and I was not a fitness person before. Our testimonials tell us it’s perfect for a lot of people.”
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