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Snyder Group was noted for its work over the last year with Worldwide Surrogacy Specialists, producing new business growth of 80 percent, more than 500 percent of the company’s goals. The awards were announced at Hubspot’s annual Inbound Conference in Boston, in September.
Worldwide Surrogacy Specialists (WSS) facilitates the surrogacy process, finding and qualifying surrogate mothers and matching them with intended parents, as well as managing the medical and legal processes along the way. Snyder Group’s work with WSS included a new website along with an inbound marketing strategy to capture leads and convert them to qualified leads – both surrogates and intended parents – and then to customers through a range of eBooks, webinars and blogs that addressed the unique needs of both segments.
As a result, from July 2014 to June 2015, visits to the WSS site increased from 6,000 a month to 16,000 a month; total contacts captured went from 145 to 1,528 one year later; and the number of WSS customers brought in online grew from 14 in June 2014 to 76 in July 2015.
"Snyder Group has set an example for how businesses everywhere should be transforming their marketing with inbound,” said HubSpot marketing director Patrick Shea. “Their strategic approach to attracting, engaging and delighting customers has not only built valuable relationships with their audience, but has driven growth for their agency and the inbound movement."
Snyder Group is expert in developing and implementing highly effective and measurable marketing and sales enablement programs. In its 19 years in business, the firm has successfully served a broad range of business-to-business and business-to-consumer clients, as well as civic and non-profit organizations.
Snyder Group is located at 1 Selleck St., Norwalk.
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