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Norwalk's Pepperidge Farm Unveils New Goldfish Cracker

Goldfish Puffs are available in Buffalo wing, cheddar bacon and mega cheese flavors.
Goldfish Puffs are available in Buffalo wing, cheddar bacon and mega cheese flavors. Photo Credit: Pepperidge Farm

NORWALK, CONN. -- They say there are plenty of fish in the sea, but now there are even more -- Goldfish at least - in your supermarket aisles, thanks to Pepperidge Farm of Norwalk.

After 50 years of smile-filled snacking, the company is taking their iconic cracker to the next level with the introduction of Goldfish Puffs. These bigger and bolder Goldfish-shaped bites – available in Buffalo wing, cheddar bacon and mega cheese varieties – provide an revved-up snack experience for longtime Goldfish fans.

While the company hopes teens will revel in the fun reinvention of one of their favorite childhood snacks, it also believes moms can savor the fact they are baked, contain no artificial preservatives and offer 10 grams of whole grains per serving, according to a news release. The puffed snacks have a crunchy texture and also are gluten-free, a first for the Goldfish brand.

“As many of our fans grow up, we want to give them another reason to keep asking for Goldfish snacks,” said Jared Konstanty, senior vice president/general manager snacks at Pepperidge Farm in a prepared statement. “Whether running from busy school days to action-packed practices or simply chilling out with friends, hungry teens are always looking for fun, cool snacks and Goldfish Puffs deliver.

“We've taken all the elements of our crackers we know teens love – in particular the shape and the smile – and really turned up the volume, he added. "It’s the first time we've used such bold flavors or such a crunchy snack base.”

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